Saturday, November 30, 2019

Small Business Saturday and more

Black Friday, Small Business Saturday, Museum Store Sunday, Cyber Monday, Giving Tuesday - are we Americans crazy or what?

Disclosure – this year I am not participating in any of the madness, and since the turn of the 21st century have not actively and definitely not enthusiastically participated in America’s holiday spending rage. 
It begins sometime in October with TV commercials, snail mail catalogs, e-mails inundating my inbox, and escalates until the BIG DAY - Black Friday! - an occasion I like to avoid. Tussling with crowds and long lines is not my idea of a good time. And although the rest of the world does not celebrate Thanksgiving, Black Friday is making its way around the world.

I like the idea of Small Business Saturday, but do not need to devote one particular day a year to patronizing my local merchants. I am a year-round fan of shopping local. But the concept is a great promotional gimmick, introduced by the marketing gurus at American Express in 2010. The idea caught on...and the rest, as they say, is history.  

Museum Store Sunday is a newer phenomenon. 2019 is the third year for the event. Over 2,100 museum stores throughout all 50 states, Washington D.C., and several foreign countries will participate. 

The long holiday weekend ends, but the shopping spree continues. Cyber Monday began as an unofficial, convenient way to buy online. Back in the day before high speed internet was common in homes, people marched into the office Monday morning, fired up their computers and...went shopping. Professionals noted the peak in e-commerce and decided to encourage the habit. The term ‘Cyber Monday’ was first coined in a 2005 press release by the National Retail Federation. 

Giving Tuesday, subtitled ‘a global generosity movement,’ initiated in 2012, presents a simple concept: encourage folks to do good. It does not necessarily mean opening your wallet – again. You can give dough, but Giving Tuesday is all about giving in other ways - donating goods, giving your time to a favorite nonprofit, or raising your voice – metaphorically speaking – to support a cause you believe in.

It’s the holiday season. Shop if you want, but take time to do the fun stuff, whatever that may be for you, whether baking cookies or brownies or just indulging, spending time with family and friends, traveling, binge-watching Hallmark Christmas movies, eating and eating and eating...enjoy!


4 comments:

  1. Didn't shop on Friday, but did eat out at a local restaurant on Small Business Saturday. Probably won't shop online tomorrow, but will give something on Giving Tuesday. Every month I make a small donation to the rescue mission in our town and every month I do it on the first Tuesday of the month, so it just happens to fall on Giving Tuesday. I don't do a lot of shopping for the holiday; personally I am always glad to have December over.

    betty

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  3. I wasn't aware of Museum Store Sunday. I too, avoid shopping most of the time and especially on Black Friday/Cyber Monday. Local shops are always the coolest if you can find what you want.

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  4. What? Is there a holiday or something? Funny, but since I don't work for a business that is open 365 days a year, it's hard to remember the shopping days. Plus I don't like frenzy, so you would never find me shopping on black Friday. But I have known people who plot out the day, get up at 3am in order to travel the entire state of Connecticut in search of bargains. No thank you.

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